Creating Impact—The Promise of Impact Investing

Investors’ appetite for impact investing—in which they seek to generate positive impact for society alongside strong financial returns—could total as much as $26 trillion, according to the report Creating Impact: The Promise of Impact Investing.

The report estimates that in public markets involving stocks and bonds, investor appetite could be as high as $21 trillion. An additional $5 trillion could come from private equity, non-sovereign debt, and venture capital. Turning this appetite into actual investments will depend on the creation of investment opportunities and investment vehicles that enable investors to pursue impact and financial returns in ways that are sustainable.